Hares are quick. They love the thrill of racing their competition. They move fast and stay lean. But their greatest strength is also their weakness. Hares act first and ask questions later. Sometimes, their speed gets the best of them and they’re forced to learn from their mistakes.
Tortoises are slow. They move mindfully, thinking through each step before they take it. Tortoises see much further ahead than the hares; they know exactly where they’re going. They carefully consider each move but act decisively. A tortoise rarely retraces its steps ⏤ one wrong turn can spell disaster.
Sometimes it pays to be a hare, such as Facebook and Alphabet. Other times, it pays to be a tortoise, like Apple and Tesla.
Trying to be both at once rarely turns out well.