An entrepreneur’s first idea rarely pans out. It’s a stab in the dark, aimed in a direction that might hold opportunity. The market may be there, but it’s not being listened to. Entrepreneurs need to become market therapists to succeed.
A good therapist won’t go into a relationship assuming they know the client’s problems. Their hunches can inform where to dig in, but they never see the whole story at the beginning. It takes multiple sessions to get to the heart of the issue.
An entrepreneur starts with a good hunch. They have their idea, and they know generally where they need to focus. But they must listen to the market to fully understand its problems.
Entrepreneurs should never assume that they know the full scope of the problem going in. What is the market saying that others aren’t hearing?