Sometimes I wonder why people don’t share more of their expertise online. And then I try to do it myself, and half the time I’m wondering: “Why would anyone care?”
Daniel Vassallo’s twitter thread on building an information product and getting customers is great, and helps assuage my concerns. The gist is simple:
- regularly share tidbits of your experience,
- ideally around a single theme, and
- engage with people that respond to you.
You don’t have to be an expert, but it does need to be your experience.
People follow in each other’s footsteps. Something that seems trivial or embarrassing to me may be exactly the thing that someone else needs to hear. Tell your story, bit by bit, and slowly, but surely, people tend to gather around and listen. At least, that’s been my experience.
Also published on Medium.