As part of my foray into product and design over the past year, I’ve learned some things. One of them is: typography matters, sometimes a lot.
There’s not necessarily a direct relationship between font and feelings. But, we’re apt to associate certain emotions with a font based on where we’ve seen its characteristics before.
This is a powerful tool for communicating your message.
Below are three simple slides. They are identical except with different fonts for the header. Notice how they make you feel. Which of these Propshops feels more personal, or more technical, or more modern?
